What this means
It lists online identifiers, browsing and search activity, location, and interactions with advertisements.
Google processes information for advertising, including online identifiers, browsing and search activity, and location and interactions with ads.
Why this matters
Search terms describe what somebody wanted to know, which is a different kind of record from what they bought.
What the policy says
Advertising : Google processes information to provide advertising, including online identifiers, browsing and search activity, and information about your location and interactions with advertisements. This keeps Google’s services and many of the websites and services you use free of charge.
From Google Privacy Policy
View the source document (Google Privacy Policy, opens in a new tab) Source captured on
What you can do
A verified privacy control can reduce this.
Plainlyst Premium shows where to find it, what it changes, what it doesn’t change, and what may stop working.
View in Privacy Tune-Up