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Roku

Streaming & Entertainment

Source-backed from Roku Privacy Policy

78
reviewed findings
15
key findings
3
free to read here
25
verified controls

9 of them depend on where you live.

Privacy Snapshot

What the published policy covers, and how much we found under each. Tap one to read it.

  • Location 2 findings
  • Camera & Photos 4 findings
  • Microphone & Audio 3 findings
  • Messages 3 findings
  • Biometrics 1 finding
  • Sensitive Data 2 findings
  • Tracking 9 findings
  • Advertising & Profiling 9 findings
  • Sharing 10 findings
  • Controls & Permissions 28 findings
  • Other 7 findings

3 findings, in full

The first 3 of this report’s 15 key findings, complete — claim, reasoning, and the policy’s own wording.

Advertising & Profiling No verified control Data providers and ad partners may give Roku your interests, demographics and health information

What this means

Roku says data providers, ad networks and other advertising partners may provide it with identifiers and information about you, such as your online activities, interests, household information, demographics, health and wellness.

Data providers, ad networks and other advertising partners may provide Roku with identifiers and information about you, such as your online activities, interests, household information, demographics, health and wellness.

Why this matters

Companies other than Roku may supply it with details about your interests and household.

What the policy says

Data providers, ad networks and other advertising partners . These business partners may provide IP addresses, device IDs, other unique identifiers, and information about you, such as information about your online activities, interests, household information, demographics, health, and wellness.

From Roku Privacy Policy

Source captured on

What you can do

No verified user-facing control found.

In the Roku documents we searched for this finding, we did not verify a setting that directly changes this practice, or a wider option that reaches it.

Sharing Privacy control available With your consent, Roku may disclose the movies and programs you watch to third parties

What this means

With your consent, such as by enabling the Content Viewing Disclosure setting, Roku may disclose information about your requests for and viewing of specific movies, programs, games and video services to third parties to personalize ads or improve their products.

Why this matters

If you turn this on, the titles you watch can be passed to others to personalize ads.

What the policy says

We may also disclose personal information, including personally identifying information, with your consent. For example, when you agree to our disclosure of information about your requests for and viewing of specific movies, programs, games, and video services to third parties to personalize ads or to improve their products by enabling the ‘Content Viewing Disclosure’ setting, or when you agree to our provision of your personally identifying information to other third parties for their own marketing purposes, subject to their separate privacy policies.

From Roku Privacy Policy

Source captured on

What you can do

A verified privacy control can reduce this.

Plainlyst Premium shows where to find it, what it changes, what it doesn’t change, and what may stop working.

View in Privacy Tune-Up
Tracking No verified control Even without ACR, Roku still collects your viewing in apps, its Channel and Home screen

What this means

Roku says that even without ACR it will still collect information about your viewing of or interactions with third-party streaming apps, The Roku Channel, the Streaming Store, the Roku Home screen and ads enabled by Roku, plus information that third-party app providers may provide to it.

Even without ACR, Roku will still collect information about your viewing of or interactions with third-party streaming apps, The Roku Channel, the Streaming Store, the Roku Home screen and Roku-enabled ads, plus information that third-party app providers may provide to Roku.

Why this matters

Roku still learns what you watch and do across apps on its platform.

What the policy says

For example, Roku will still collect information about your viewing or interactions with third-party streaming apps, The Roku Channel, the Streaming Store, the Roku Home screen, and ads enabled by Roku (including ads appearing in third-party streaming apps on your devices), as well as information that third-party streaming app providers may provide to Roku.

From Roku Privacy Policy

Source captured on

What you can do

No verified user-facing control found.

In the Roku documents we searched for this finding, we did not verify a setting that directly changes this practice, or a wider option that reaches it.

12 more key findings a free account opens, by topic

  • Controls & Permissions 3
  • Advertising & Profiling 2
  • Camera & Photos 2
  • Biometrics 1
  • Messages 1
  • Microphone & Audio 1
  • Sensitive Data 1
  • Tracking 1

Create a free account to read all 15

And every key finding for every company you use, with your companies saved and a dashboard of what is worth seeing across them, plus your Privacy Tune-Up. An email and a password — no card.

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Unlock the complete Roku report

A free account opens all 15 key findings. 63 additional reviewed findings are available in the complete report.

  • Location 2 more
  • Camera & Photos 2 more
  • Microphone & Audio 2 more
  • Messages 2 more
  • Sensitive Data 1 more
  • Tracking 7 more
  • Advertising & Profiling 6 more
  • Sharing 9 more
  • Controls & Permissions 25 more
  • Other 7 more
  • Complete report

    63 additional reviewed findings, each shown with the policy wording behind it, like the 15 above.

  • Privacy Tune-Up

    25 verified privacy controls, 8 of them high-impact — where each one is, what it changes, and what may stop working.

  • Stay protectedPlanned

    Told when the policy changes.

View Premium plans Annual $19.99 · 44% off monthlyFounding lifetime $39.99

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Plainlyst simplifies selected disclosures from privacy policies. It does not claim to capture every statement or practice in a policy, and it is not legal advice.

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Official sources only. Every finding quotes the company’s own policy, and every record names the document behind it. We do not grade anybody.