What this means
Advertisers, businesses and other partners tell Meta about your activity on their own websites and apps, and Facebook uses that to personalize the ads it shows you.
Facebook uses information that advertisers, businesses, and other partners provide about your activity off Meta Company Products to personalize the ads you see.
Why this matters
This is the ad input people are least aware of, because it happens away from Facebook entirely.
What the policy says
Receiving and using information from third parties to tailor the ads you see: We’ll use information that advertisers, businesses and other partners provide us about activity off the Meta Company Products that we have associated with you to personalize ads that we show you on our Products, and on websites, apps and devices that use our advertising services. We receive this information whether or not you’re logged in or have an account on our Products, see the Cookies Policy for more information.
From Meta Privacy Policy
View the source document (Meta Privacy Policy, opens in a new tab) Source captured on
What you can do
A verified privacy control can reduce this.
Plainlyst Premium shows where to find it, what it changes, what it doesn’t change, and what may stop working.
View in Privacy Tune-Up