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Source-backed from Target Privacy Policy

74
reviewed findings
15
key findings
3
free to read here
3
verified controls

2 of them depend on where you live.

Privacy Snapshot

What the published policy covers, and how much we found under each. Tap one to read it.

  • Location 4 findings
  • Camera & Photos 5 findings
  • Messages 1 finding
  • Biometrics 2 findings
  • Sensitive Data 5 findings
  • Tracking 9 findings
  • Advertising & Profiling 6 findings
  • Sharing 18 findings
  • Controls & Permissions 22 findings
  • Other 2 findings

3 findings, in full

The first 3 of this report’s 15 key findings, complete — claim, reasoning, and the policy’s own wording.

Location Target may use Automated License Plate Recognition to collect vehicle information near stores

What this means

Where not prohibited by law, Target may use Automated License Plate Recognition technology to collect information about vehicles at or near its stores.

Target may use Automated License Plate Recognition (ALPR) technology to collect information about vehicles at or near Target stores, where not prohibited by law.

Why this matters

It records that a particular car was at a particular place, without anyone entering the shop.

What the policy says

We may use Automated License Plate Recognition (ALPR) technology where not prohibited by law to collect information relating to vehicles present at or near Target stores. We collect, use, and share this information for fraud prevention, security, and assets protection.

From Target Privacy Policy

View the source document Source captured on

Location Target can use in-store Bluetooth signals or LED light chip technology to locate you

What this means

Target can use in-store location technologies such as Bluetooth signals or LED light chip technology to find nearby products, provide real-time deals and auto-sort shopping lists.

Target can use in-store location technologies such as Bluetooth signals or LED light chip technology to find nearby products, provide real-time deals, and auto-sort shopping lists.

Why this matters

Indoor positioning describes which aisle you stood in, not just that you visited.

What the policy says

For example, precise geo-location can be used to help you find nearby Target stores; or, in-store location through the use of your phone’s blue tooth signal, LED light chip technologies or other technologies will permit Target to find nearby products for you, get you real-time deals, auto-sort your shopping list and more.

From Target Privacy Policy

View the source document Source captured on

Tracking Reinstalling Target's app lets it re-associate the device with your previous transactions

What this means

If you uninstall and later reinstall a Target mobile application on the same device, Target still stores the device's unique identifier and can re-associate it with your previous transactions and activities.

If you uninstall and later re-install a Target mobile application on the same device, Target will still store the device's unique identifier and can re-associate it with your previous transactions and activities.

Why this matters

Deleting an app does not reset what the device is known as.

What the policy says

Note: If you uninstall the mobile application from your device, the Target unique identifier associated with your device will continue to be stored. If you re-install the application on the same device, Target will be able to re-associate this identifier to your previous transactions and activities.

From Target Privacy Policy

View the source document Source captured on

12 more key findings a free account opens, by topic

  • Sharing 3
  • Tracking 3
  • Advertising & Profiling 1
  • Biometrics 1
  • Camera & Photos 1
  • Controls & Permissions 1
  • Messages 1
  • Sensitive Data 1

Create a free account to read all 15

And every key finding for every company you use, with your companies saved and a dashboard of what is worth seeing across them, plus your Privacy Tune-Up. An email and a password — no card.

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Unlock the complete Target report

A free account opens all 15 key findings. 59 additional reviewed findings are available in the complete report.

  • Location 2 more
  • Camera & Photos 4 more
  • Biometrics 1 more
  • Sensitive Data 4 more
  • Tracking 5 more
  • Advertising & Profiling 5 more
  • Sharing 15 more
  • Controls & Permissions 21 more
  • Other 2 more

  • Complete report

    59 additional reviewed findings, each shown with the policy wording behind it, like the 15 above.

  • Privacy Tune-Up

    3 verified privacy controls, 1 of them high-impact — where each one is, what it changes, and what may stop working.

  • Stay protectedPlanned

    Told when the policy changes.

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Plainlyst simplifies selected disclosures from privacy policies. It does not claim to capture every statement or practice in a policy, and it is not legal advice.

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Official sources only. Every finding quotes the company’s own policy, and every record names the document behind it. We do not grade anybody.