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Flo

Health & Fitness

Source-backed from Flo Privacy Policy

This report covers the Flo Privacy Policy and the two notices the policy points people in the United States to: the Supplemental Flo U.S. State Privacy Notice (effective as of 13 November 2025), which applies to residents of certain U.S. states, and the Consumer Health Data Privacy Notice (effective as of 9 April 2026), which applies to residents of Washington and Nevada. The state notice says that under certain state laws (for example, California) disclosure of personal information to third parties may be deemed a “sale”, and that the disclosures it means do not include health information. It does not cover Telehealth Services, which the policy and the Consumer Health Data Privacy Notice both say they do not apply to and which are covered by the privacy notices of the relevant telehealth partners; those were not reviewed. Nor does it cover Flo’s Cookie Policy, Terms of Use or Anonymous Mode FAQs, which the policy refers to; these were not reviewed for this report.

128
reviewed findings
15
key findings
3
free to read here
23
verified controls

3 of them depend on where you live.

Privacy Snapshot

What the published policy covers, and how much we found under each. Tap one to read it.

  • Location 2 findings
  • Camera & Photos 1 finding
  • Messages 1 finding
  • Biometrics 4 findings
  • Sensitive Data 12 findings
  • Tracking 5 findings
  • Advertising & Profiling 13 findings
  • Sharing 18 findings
  • Controls & Permissions 60 findings
  • Other 12 findings

3 findings, in full

The first 3 of this report’s 15 key findings, complete — claim, reasoning, and the policy’s own wording.

Biometrics If you agree to both, Flo's skin scanner captures your facial contours on supported devices

What this means

Flo says that if you agree to both its consent request and your device's camera permission, on supported devices it uses TrueDepth camera APIs to capture facial contours in addition to a standard image for its skin scanner.

If you agree to both, on supported devices Flo uses TrueDepth camera APIs to capture your facial contours in addition to a standard image for its skin scanner.

Why this matters

This reads the shape of your face, not just a flat photo.

What the policy says

If you agree to both, on supported devices, we use TrueDepth camera APIs to capture facial contours in addition to a standard image to provide skin scanner functionality. Your device’s camera captures your facial image and measures an area of focus from your image for analysis.

From Flo Privacy Policy

Source captured on

What you can do

A privacy control may reduce part of this practice, where it is available to you.

Plainlyst Premium shows where to find it, what it changes, what it doesn’t change, and what may stop working.

View in Privacy Tune-Up
Sensitive Data No direct setting Symptoms you may log in Flo can include your sex life and mental health

What this means

Flo says the symptoms and well-being details you may log can include details about your sex life, your physical and mental health, water intake and sleep duration.

The symptoms and well-being details you may log in Flo can include details about your sex life and your physical and mental health.

Why this matters

These are among the most private details a person can record about themselves.

What the policy says

You may log symptoms linked to your menstrual cycle, pregnancy, perimenopause, or menopause, as well as general health and well-being. This can include details about your sex life, physical and mental health, water intake, and sleep duration.

From Flo Privacy Policy

Source captured on

What you can do

No setting found that directly changes this practice.

In the Flo documents we searched for this finding, we did not verify a setting that changes this specific practice.

A broader option is available

Flo says that regardless of where you live it is committed to providing the same privacy rights afforded under the GDPR, and that you can ask it to delete your personal data at any time. Flo's Consumer Health Data Privacy Notice, which applies to residents of Washington and Nevada, says you can request that Flo delete your health data and withdraw your consent for its collection and sharing of your health data, and that because its services rely on your consent, withdrawing it will require you to delete your account.

That is a wider action rather than a privacy setting for this practice — it changes more than this, and it is not the same as turning this off.

Advertising & Profiling AppsFlyer may share your data with ad partners to find you or people like you

What this means

Flo says that when you become a Flo member and give your consent, it shares personal data with AppsFlyer, and that AppsFlyer may share your personal data with its partners, such as Pinterest, Google Ads, Apple Search Ads and Meta Audience, to find you or people like you on various platforms, including social media.

AppsFlyer may share your personal data with its partners, such as Pinterest, Google Ads, Apple Search Ads and Meta Audience, to find you or people like you on various platforms, including social media.

Why this matters

Data from your Flo use may travel on from AppsFlyer to other ad platforms.

What the policy says

AppsFlyer may also share your personal data with its partners (e.g., Pinterest, Google Ads, Apple Search Ads, Meta Audience and others) to find you or people like you on various platforms, including social media. These partners use the information shared to help us achieve the purposes described above.

From Flo Privacy Policy

Source captured on

What you can do

A privacy control may reduce part of this practice.

Plainlyst Premium shows where to find it, what it changes, what it doesn’t change, and what may stop working.

View in Privacy Tune-Up

12 more key findings a free account opens, by topic

  • Controls & Permissions 3
  • Advertising & Profiling 1
  • Biometrics 1
  • Camera & Photos 1
  • Location 1
  • Messages 1
  • Other 1
  • Sensitive Data 1
  • Sharing 1
  • Tracking 1

Create a free account to read all 15

And every key finding for every company you use, with your companies saved and a dashboard of what is worth seeing across them, plus your Privacy Tune-Up. An email and a password — no card.

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Unlock the complete Flo report

A free account opens all 15 key findings. 113 additional reviewed findings are available in the complete report.

  • Location 1 more
  • Biometrics 2 more
  • Sensitive Data 10 more
  • Tracking 4 more
  • Advertising & Profiling 11 more
  • Sharing 17 more
  • Controls & Permissions 57 more
  • Other 11 more

  • Complete report

    113 additional reviewed findings, each shown with the policy wording behind it, like the 15 above.

  • Privacy Tune-Up

    23 verified privacy controls, 8 of them high-impact — where each one is, what it changes, and what may stop working.

  • Stay protectedPlanned

    Told when the policy changes.

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Plainlyst simplifies selected disclosures from privacy policies. It does not claim to capture every statement or practice in a policy, and it is not legal advice.

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Official sources only. Every finding quotes the company’s own policy, and every record names the document behind it. We do not grade anybody.