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Yahoo

Technology

Source-backed from Yahoo Privacy Policy

59
reviewed findings
15
key findings
3
free to read here
8
verified controls

5 of them depend on where you live.

Privacy Snapshot

What the published policy covers, and how much we found under each. Tap one to read it.

  • Location 2 findings
  • Messages 2 findings
  • Sensitive Data 1 finding
  • Tracking 9 findings
  • Advertising & Profiling 10 findings
  • Sharing 10 findings
  • Controls & Permissions 12 findings
  • Other 13 findings

3 findings, in full

The first 3 of this report’s 15 key findings, complete — claim, reasoning, and the policy’s own wording.

Controls & Permissions Yahoo's email-content analysis for ad profiles comes with opt-out controls

What this means

Yahoo says its analysis of email content to build advertising interest profiles relies on emails from retailers and other organizations, not personal emails between individuals, and is subject to opt-out controls and, in some jurisdictions, user consent.

Yahoo says its email-content analysis for advertising interest profiles is subject to opt-out controls and, in some jurisdictions, user consent.

Why this matters

You can opt out of ad profiling based on retailers' emails in your inbox, and in some places Yahoo needs your consent for it.

What the policy says

Analysis of email content to create advertising interest profiles to personalize the ads we show you or tailor the content we show you across our consumer properties relies on emails from retailers and other organizations (these are not personal emails between individuals) and is subject to opt-out controls and, in some jurisdictions, user consent. You can review your privacy settings in your Yahoo account by using Privacy Controls .

From Yahoo Privacy Policy

Source captured on

Tracking Ad companies on Yahoo's pages and apps can collect information from your device

What this means

Yahoo says it allows other companies that show ads on its webpages or apps to collect information from your browsers or devices.

Yahoo allows other companies that show ads on its webpages or apps to collect information from your browsers or devices.

Why this matters

Companies other than Yahoo may gather information while you read or browse on Yahoo.

What the policy says

We allow other companies that show advertisements on our webpages or apps to collect information from your browsers or devices. Other companies' use of cookies and other data collection technologies are subject to their own privacy policies, not this one.

From Yahoo Privacy Policy

Source captured on

What you can do

A privacy right lets you act on this, where it is available to you.

Plainlyst Premium shows where to find it, what it changes, what it doesn’t change, and what may stop working.

View in Privacy Tune-Up
Advertising & Profiling No verified control Yahoo may combine its data on you with data from other companies

What this means

Yahoo says it may combine information it has about you with information it obtains from business partners or other companies, such as your activities on other sites and apps.

Yahoo may combine information it has about you with information obtained from business partners or other companies, such as your activities on other sites and apps.

Why this matters

What you do away from Yahoo can be added to what Yahoo already knows about you.

What the policy says

Combine information we have about you with information we obtain from business partners or other companies , such as your activities on other sites and apps.

From Yahoo Privacy Policy

Source captured on

What you can do

No verified user-facing control found.

In the Yahoo documents we searched for this finding, we did not verify a setting that directly changes this practice, or a wider option that reaches it.

12 more key findings a free account opens, by topic

  • Advertising & Profiling 3
  • Controls & Permissions 2
  • Messages 2
  • Sharing 2
  • Other 1
  • Sensitive Data 1
  • Tracking 1

Create a free account to read all 15

And every key finding for every company you use, with your companies saved and a dashboard of what is worth seeing across them, plus your Privacy Tune-Up. An email and a password — no card.

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Unlock the complete Yahoo report

A free account opens all 15 key findings. 44 additional reviewed findings are available in the complete report.

  • Location 2 more
  • Tracking 7 more
  • Advertising & Profiling 6 more
  • Sharing 8 more
  • Controls & Permissions 9 more
  • Other 12 more

  • Complete report

    44 additional reviewed findings, each shown with the policy wording behind it, like the 15 above.

  • Privacy Tune-Up

    8 verified privacy controls, 4 of them high-impact — where each one is, what it changes, and what may stop working.

  • Stay protectedPlanned

    Told when the policy changes.

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Plainlyst simplifies selected disclosures from privacy policies. It does not claim to capture every statement or practice in a policy, and it is not legal advice.

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Official sources only. Every finding quotes the company’s own policy, and every record names the document behind it. We do not grade anybody.