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Netflix

Streaming & Entertainment

Source-backed from Netflix Privacy Statement

136
reviewed findings
15
key findings
3
free to read here
2
verified controls

Privacy Snapshot

What the published policy covers, and how much we found under each. Tap one to read it.

  • Location 5 findings
  • Camera & Photos 3 findings
  • Microphone & Audio 1 finding
  • Messages 5 findings
  • Sensitive Data 4 findings
  • Tracking 12 findings
  • Advertising & Profiling 25 findings
  • Sharing 33 findings
  • Controls & Permissions 38 findings
  • Other 10 findings

3 findings, in full

The first 3 of this report’s 15 key findings, complete — claim, reasoning, and the policy’s own wording.

Advertising & Profiling Netflix's use of ad identifiers may count as a 'sale' or 'sharing' under state law

What this means

Netflix uses identifiers for behavioral advertising through cookies and resettable device identifiers, and states this can be considered a sale or sharing of personal information under some US state privacy laws.

Netflix uses identifiers for behavioral advertising through cookies and resettable identifiers, which can be considered a 'sale' or 'sharing' of personal information under some US State Privacy Laws.

Why this matters

Sale and sharing are defined terms in those laws, and they can cover arrangements where no money changes hands.

What the policy says

Additionally, we use identifiers for marketing activities (such as Behavioral Advertisements promoting the Netflix service or Netflix content through use of cookies and resettable identifiers) which can be considered a "sale" or “sharing” under some US State Privacy Laws (see section “Communications and Marketing Preferences” → “Marketing of the Netflix service using cookies and similar technologies”).

From Netflix Privacy Statement

Source captured on

What you can do

A privacy control may reduce part of this practice.

Plainlyst Premium shows where to find it, what it changes, what it doesn’t change, and what may stop working.

View in Privacy Tune-Up
Advertising & Profiling You can adjust a Behavioral Advertising setting in your account at any time

What this means

Netflix offers a Behavioral Advertising setting in the Privacy and data settings menu of your account, adjustable at any time.

You can adjust a Behavioral Advertising setting in the Privacy and data settings menu of your account at any time.

Why this matters

It is the switch behind the advertising practices described elsewhere in this report.

What the policy says

If you are eligible for Behavioral Advertisements, a “Behavioral Advertising” setting will be available to you in the “Privacy and data settings” menu (for the relevant profile) of the “Account” section of our website that you can adjust at any time.

From Netflix Privacy Statement

Source captured on

Sharing Advertisers may give Netflix identifiers, demographics and your likely interests

What this means

Advertisers running ads on Netflix may provide, or allow Netflix to collect, unique identifiers, demographic information, details of interactions and purchases on their own sites, and interests inferred from activity online.

Advertisers that run ads on Netflix may provide or allow Netflix to collect unique identifiers, demographic information, and information about interactions and purchases on their websites and apps, and likely interests inferred from visitor activity online.

Why this matters

Information arrives at Netflix from companies you dealt with elsewhere, not from your viewing.

What the policy says

Advertisers that run advertisements on Netflix (“ Advertisers ”) may provide us with or allow us to collect unique identifiers (for example, cookies or resettable device identifiers), and demographic information and other information (such as information about the interactions and purchases on their websites and apps and likely interests they have collected or inferred based on their visitors' activities online) to deliver and support advertisements;

From Netflix Privacy Statement

Source captured on

12 more key findings a free account opens, by topic

  • Advertising & Profiling 3
  • Controls & Permissions 2
  • Location 2
  • Messages 2
  • Camera & Photos 1
  • Microphone & Audio 1
  • Sensitive Data 1

Create a free account to read all 15

And every key finding for every company you use, with your companies saved and a dashboard of what is worth seeing across them, plus your Privacy Tune-Up. An email and a password — no card.

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Unlock the complete Netflix report

A free account opens all 15 key findings. 121 additional reviewed findings are available in the complete report.

  • Location 3 more
  • Camera & Photos 2 more
  • Messages 3 more
  • Sensitive Data 3 more
  • Tracking 12 more
  • Advertising & Profiling 20 more
  • Sharing 32 more
  • Controls & Permissions 36 more
  • Other 10 more

  • Complete report

    121 additional reviewed findings, each shown with the policy wording behind it, like the 15 above.

  • Privacy Tune-Up

    2 verified privacy controls, 1 of them high-impact — where each one is, what it changes, and what may stop working.

  • Stay protectedPlanned

    Told when the policy changes.

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Plainlyst simplifies selected disclosures from privacy policies. It does not claim to capture every statement or practice in a policy, and it is not legal advice.

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Official sources only. Every finding quotes the company’s own policy, and every record names the document behind it. We do not grade anybody.